如何为你的博客赢得更多用户评论

作者:Nicholas Z. Cardot

我对Site Sketch 101网站满怀激情的原因之一是它能让我与真实的人建立联系。你会经常听到我将这里比喻成对话的场所。我把此看成是我和读者之间对话的桥梁。

我并不是为了获得认可或者是为了挣钱而写文章。我不介意自己略微陶醉一下,但那也不是我写这个博客的出发点。在我看来,开博客是通过提供有特色的内容、卓越的设计以及真正的创意来与真人建立联系。事实上,如果你低头看一下我在文章的下面提供的有关作者的部分,你就会看到那就是说的我。

我经常说,读者评论是一个好博客的生命线。他们是脉搏,能反映出作者和读者之间实时对话的跳动。

我希望我的读者能在本博客中留下评论,我也认为你们大多数人也希望人们在你的博客站点上这么做。要不你为什么要读这篇文章呢?

这么一想,我靠在我最喜欢的思考椅子上,脑子里在转着其他那些一直鼓励我加入他们评论的博客是如何做到这一点的。如果你希望我或者像我这样的人能在你的站点上留下评论,下面这些事情你就有必要考虑一下了。

对每个评论给予个性化的、真诚的回复。
这是我能做的最重要的一点。评论的目的就是为了在作者和读者之间建立一个对话的机制。如果我在你的博客中留言,而你不予回复,那我会认为你忽视了我,那么我也就只有给予相同的回报。

当我看到你对我和其他人的评价给予了回复,我就有动力回到你的博客,看看你是否又回答了我。我就和Seth在他的文章评论部分一直进行着对话。他一直和我保持着真正的对话,而那也使我不断地访问他的站点。

尽量让评论简单易用。
不要非注册不可。如果你一定要我注册,那我可能就不会再来了。对此观点的描述,我在一些更大的博客网站上听到过多次了。

不要使用验证码系统。这些讨厌的东西非要让你输入一些傻瓜式的字母或是数字,来证明你是人而不是那些随机的垃圾邮件虫。实在是讨人烦。我不喜欢。所以我在我的博客上就不使用验证码,如果你真要使用,除非你的内容好得出奇能让我不怕麻烦来给你留下评论。

可以使用像Akismet这样的垃圾过滤器来保持网站的整洁。如果那个不管用,那就不要采用强制性措施。如果要想让你的读者参与你的对话,就要少设置这样的障碍。

不管你采用哪种方案,要想使读者参与互动,就要尽量简单易用。

对那些参与对话的人以奖赏。
我最近写了一篇文章,题目是“我不再使用Nofolow, 你也应该这么做!” Nofollow阻止了你的PR(网页等级)链接到那些你指定的网站。如果你放弃使用那个标签,那么每个在你的网站上留言的人就可以为网站获得一点PR。换句话说,他们每留一下一个评论,就会得到一点奖赏。这也会促使我们回访他们的网站!

开始与其他作者互动。
你希望我在你的网站上评论吗?那就来到Site Sketch 101网站,并在此留下评论。如果你不停下来参与到我这里,也许我永远也不知道你的网站。那就到我这里,并从留言开始吧。

当然,我这么说也并不是为了毫无谦虚地为自己的网站内容进行推广。我也希望你出去后访问其他博客,开始参与评论。译自

原文:

By Nicholas Z. Cardot

How to Get More Comments on Your Blog
Blogging Tips12 Comments

One of the things that I’m passionate about at Site Sketch 101 is being able to connect with real people. You’ll often here me refer to the blog here as an ongoing conversation. I like to think of it as a dialogue between myself and my readers.

I don’t write article here simply to gain recognition or just to make money. I don’t mind enjoying a little bit of either but that’s not the main point of this blog. In my mind blogging is about connecting with real people by providing uniquely engaging content, brilliant designs, and genuine creativity. In fact, if you look down at the author note at the bottom of my posts you’ll see that it says that about me.

I have always said that comments are the life-blood of a good blog. They are the pulse that reveals the vibrant, living conversation between the author and the readers.

I want users to engage me in the comments at this blog and I think that it’s probably safe to assume that most of you want people to engage you at your sites. Why else would you be reading this article?

So as I sat back in my favorite thinking chair I began to brainstorm about the qualities at other blogs that have inspired me to join their conversations in their comment sections. If you want me and others like me to leave comments on your site here’s the things that you need to take care of.

Provide a personal, genuine reply to every comment.
This is the most important point that I can make. The purpose of comments is to build a conversation between the author and the readers. If I leave a comment on your blog and you don’t reply then I’m going to assume that you are ignoring me and I’m going to return the favor.

When I see that you reply to my comments and other comments then I have an incentive to return to your site and see if you’ve answered me. I’ve been having an ongoing discussion with Seth over at Blogussion in the comments section of his article. He engages me with genuine conversation and that keeps me coming back.

Make it as easy as possible to post a comment.
Don’t require a login – If you require me to login at your site then you can safely assume that I’ll not be back. I’ve heard this sentiment expressed many times across the greater blogosphere.

Don’t use a captcha system – You know those annoying little things that make you type in some goofy letters and numbers to prove that your human and not some random spam bot. They’re annoying. I hate them. I don’t use one here and if you do use one then your content had better be absolutely unspeakably fantastic to get me to go through the hassle of leaving a comment.

Use a spam filter like Akismet to keep it clean. If that doesn’t work then require moderation. That’s hardly a hassle for you and and it’s one less obstacle for you readers when trying to engage you in conversation.

Whatever your solution might be just make sure that you are making it as easy as possible for readers to get in on the action.

Reward those who participate in the conversation.
I recently wrote an article entitled I Stopped Using Nofollow & You Should Too! Nofollow stops page rank from flowing to the site that you link to. When you get rid of that tag then every person that leaves a comment gets a little bit of page rank for the site that they put in the website field of the comment form. In other words, they get rewarded every time they leave a comment. That will keep me coming back!

Get the ball rolling with other authors.
You want me to comment on your site? Then stop just looking at Site Sketch 101 and leave some comments here. If you don’t stop and engage me here then I’ll never even find out about your site. Stop by here and get the ball rolling by leaving a comment at my site.

Of course, I hope you understand that I’m not just shamelessly promoting my own comments section by saying this. I want you to get out, visit other blogs, and start leaving some comments.

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